The Jefferson, an overview.

I first met LPC when I toured this building with them several years ago when they just bought it. It was right next door to the Nooklyn Bushwick office and I came along as part of Nooklyn to take some 'before' pictures of the space. Two years later all the renovations were nearing completion and they were ready for full-scale professional photography, so they reached out to me.

LPC had a vision for what businesses would most benefit from these spaces, so rather than just photographing the space vacant, we collaborated on making the spaces appear fully functional and lived in. We staged each space with a compliment of desks and I brought in interior stylist Katherine Hammond to bring some unique life to each space we'd be capturing.

This is the biggest project I've worked on to date, and it was also the most exciting, the most fun, and without a doubt the most challenging. It was a great experience and I'm looking forward to doing several more like it.

Expect to see more posts detailing how the shoot was done, with breakdowns of how several of the photos were made.

For now, enjoy the finished product below, and check out the implementation at:

The Jefferson
Owner: Lincoln Property Company
Bushwick, Brooklyn, New York
Project Date: Sept 13th & 14th, Oct 12th, 2017