What drives you? What impact do you want to have on the world?
Not just today or tomorrow, but in your lifetime. Why did you start this business, and why do you keep at it?
Provide as much detail as possible, and a link to pictures if you have any.
Where is that audience looking, and how do we get your work in front of them?
How do we define success for this project? What does it look like? How is your business better or different as a result?
I know it's because I'm handsome, but I'm sure there are other reasons.